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What You Need to Know About YouTube Advertising

A while back, it was hell to get your brand to be noticed if you did not have a budget large enough to accommodate your marketing program. The worst part was that you could never be assured about the return on investment even though you decided to go with TV advertising. This is where YouTube comes in handy as there is potential of billions of clients that might just buy the product with a click of a button. YouTube advertising has the advantage of lower prices compared to other media as well as it has effective tools that you can use to track the marketing campaign.

The only time I was required to pay for the ad is when a client interacts with the ad by clicking or even watching the videos. The best part is that I was able to target the market more specifically. There are different advertising options that YouTube makes available to the user. I was given the option of using the In-Stream ads that allowed me to create the video ads on my own and they were seen before other YouTube videos and the viewer had the option of playing the ad or cancelling it. This is one of the best ways one could use to build a brand because there is no choice but to make quality videos.

The other option I got was In-Search ads and the user was able to interact with the ad once they search for something on YouTube. When I placed the ad, I only got charged when the viewer clicked on that ad. The last option was In-Display ads which are shown in the YouTube video. The most effective option in my opinion was the In-Stream option because I was sure that even though the viewer did not click on the ad, they had already seen it and they were likely to watch it again.

How We Started A Profitable Air Bed Mattress Store


After my wife and I came for our retirement, going into business after working for years is one of the things we both had in our minds. We had saved quite amount of money and my wife had over and over insisted that we put a profitable business and we become independent for the rest of our lives. I also was in for the idea. Although, we had quite a number of business ideas we could put into reality, we chose this single one; starting a camping suppliers store. There was no question this was going to pick up; after all, we lived in an area that is frequented by campers. We were not going to even stop there; we wanted something a little bit different and that had not been exploited by other business people.

After a thorough market research we decided to try our lack on air bed mattresses. An air bed mattress is one of the things any camper cannot live without; besides, I had on several occasions heard several campers asking where they could buy these items. After we had identified the best location; we were out hunting for the best air bed mattress. Since we wanted the best for our customers, together with my wife, we went through the best air mattress & air bed reviews 2016 – TBLIZ and picked the best.

It is now over 5 months since we opened our doors for customers and believe me, we are destined for greatness. However, had it not been for some of the best air bed mattresses we have in store, the story would have been totally different. Our air mattresses are loved by campers and we have in a way become a kind of reference points for those who are looking for the best. They are comfortable and the kind of convenience they come with is another thing. They are just the best.

Source: Tbliz

My Sewing Machine has Made Me the Envy of My Friends

I decided that I would purchase an embroidery machine so that I could monogram clothing, linens, and bags. I shopped around because I didn’t need something too fancy – just something that would get the job done well. I researched the best sewing machine to buy and ended up with a fabulous one that didn’t break my college student budget.

It did take a little bit of time to learn how to use the embroidery sewing machine because I did not have any experience with one prior to this purchase. After reading the manual and watching many instructional videos, I was able to figure the machine out and begin producing quality monograms. I began monogramming for my family and friends for free because I wanted an excuse to use my new toy, but a friend convinced me to begin charging for my beautiful designs.
I began charging $5 – $10 a monogram depending on the size, and a small little business was started. Before I knew it, I had orders piling up, and it was all thanks to my new embroidery sewing machine. My friends were playfully envious of my success, but I know that they appreciated the hand-crafted monogram designs that graced their belongings’ presence. I would recommend this machine as one of the best embroidery sewing machines to buy because, even with excessive use, it has held up fantastically and still works like it is brand new.

I have had this machine for 3 months, and I’m looking at purchasing another one to expand my small business with the help of my roommate. I really have a lot to owe this machine! It’s been so great, and I’m looking forward to continuing to use it alongside the next one I purchase to grow my business!

I bought a new elliptical trainer for my home

I had differences with the trainer at the gym. I paid the fee in time, but he has not been allocating a machine to me out there. I can’t be doing different set of exercises, just because there is a new client who needs his assistance. In any event, I think that is an excuse he was offering because he was short of equipment, and cannot add another because of shortage of space. I am an old client so he can’t possibly ask me more. So I returned angry the other day, and my husband was kind of, alright, let us go out. We had some coffee at the coffee shop and across the street was this store filled with fitness equipment. I asked my husband whether he would consider buying me something now that I had left the gym. He said why not, and we went to that store.

To my surprise there were many elliptical trainers out there, many of which were available for less than $1,000. Now, it was my husband’s turn to be excited because we never expected something like this to be around. He asked the lady at the showroom to show us the best elliptical machines for home use under $1000, and she took us to a corner that had many more of these machines. The one I used at the gym had 10 programs in it, so I felt any of them that had 10 programs or more would be fine.

The Horizon fitness EX-59-02 was the first one to impress me. It had several desirable features such as surround speakers, and flywheel that was heavy duty. 16 levels electronic resistance would be right for my husband as well. I was using something similar at the gym. It has all those fitness programs, i.e., constant watts, random, reverse train, goal oriented, intervals, weight loss, and weight loss plus that I was using at the gym.

My husband was looking for added features and wanted the cooling fan on it. We checked two of those machines as well. They were impressive too, but I felt they were slightly larger for our rooms. Moreover, there is no end to sophistication of machines, is there? We need to be realistic about how much we are going to use it. My husband gave in as he usually does. So we bought the Horizon Fitness, for $700!

Do you know that I used to pay $100 per month as gym fees for one hour each day? I also used to spend another $100 traveling up and down in the month. I will recover those costs in less than a year!

My Virtual Office in NYC Doubled Our Business Earnings

When I temporarily moved out of LA for six months, I needed my virtual office space in NYC since I had a fall semester radiological instrument course to attend at the Weill Cornell Medical College and at the same time take care of my business during my spare hours. My business line involved supplying spare parts for CT and other radiology machines and that was the reason for my relocating to NYC to attend an advanced course at Cornell. I would source spares online, and export them to Brazil, Chile, and a few other South American countries.

nyc officeMy LA office would be taken care of by my partner until I returned, but since the business needed my direct involvement, I would need to start an office in NYC as well. If the business grew by having the office, we could later think of opening a branch here as well. Since finances were restricted and with me spending my major time on attending the course during the day, I would have to tend to the business during early evening hours until late night. For days when I would need direct client interaction, I could use an office space that could be paid on hourly basis, but for all other times a virtual office would do. The foremost consideration however was to have a prestigious location, and I was looking for either a Plaza District or a Third Avenue address.

As luck would have it, I found a virtual office on Third Avenue at a reasonably competitive cost. I chose the monthly rental plan, and it cost me much below the targeted upper limit that I had set for myself. The office also provided a virtual receptionist free-of-cost, though I had to pay extra for using their video conferencing and fax service facilities. They also said that it would cost me more for other add-on services like attorney consultations in case I needed them, but those charges were quite reasonable and much lesser than actual attorney fees for private consultations.

My business involves litigation sometimes since clients fail to open letter of credits despite us having shipped out material, or fail to pay the balance amount after inspection of goods, and attorney fees would cost us a great deal in the past. With the virtual office, litigation expenses were reduced by nearly three fourths, and we could turn in healthier profits.

It has been little more than a year since I am in NYC The business has grown to Canada and other Northern parts of US where we didn’t have a presence earlier. My partner is taking care of the business at LA quite efficiently, while I have become more or less a permanent resident here at New York and looking at other lucrative markets like Asia, Africa, Middle East etc.

“Sew” much fun!

After my baby girl, Eleanor, was born, my mother came into town, as mothers often do, bringing gifts for me, my daughter, and my husband. Like us, she was overjoyed at the new addition to our family and couldn’t wait to celebrate.

I have to say, though, that when I opened my gift and saw that it was a sewing machine, I was not too pleased. You would think that a brand new mom would be given a gift card to the spa, not a new gadget that requires learning a new skill amongst all else going on. I pretended that I loved it (of course), and it proceeded to sit in my closet until Eleanor was about one.

I happened upon some beginner sewing machine reviews one day and saw that the sewing machine my mom bought was featured in it. I remembered the sewing machine in my closet and decided to make the best of it and give sewing a try. Though it took quite awhile to learn, the sewing machine that I was gifted was amazing and certainly built for beginners. The pamphlet that came with it walked me through all the necessary steps, and I learned how to use each of the settings of the machine with no problem. Not soon after I learned, I began sewing Eleanor some simple clothes. I found that I actually could have fun sewing!


This beginner sewing machine helped me make “me” time as I discovered a new hobby. I love that the sewing machine is light weight but powerful. The foot pedal is easy to control, and I feel that I can sew at my own speed. My mother and friends are astonished by the adorable outfits this little machine churns out! My only regret is that I did not pick up sewing (and this fabulous machine) earlier! This machine certainly does its job efficiently and is a fun item to own!