Are you one of those people that checks [tag]web stats[/tag] several times per day? Do you love having a clear sense of what your readers are looking for?

For example, I base some of my blog content on the search phrases that lead people to my site. I don’t do it extensively, but it has an influence. “Farmer Bros Coffee” is important to my readers, and so is “Netflix strategic management”. You’d think that everyone would take site stats seriously. Where else in the world of strategy can you get such immediate feedback?

If you’re interested in web stats, or considering upgrading stats packages, you’ll enjoy reading this study from Pat McCarthy. ( Via Jeff Nolan )