File under: high brow marketing strategy lecture.

I’m going early because last time I tried to get into a Long Now event the line was too long.

Perhaps this waiting is an intentional part of their experience design. It’s a natural filter when you think about it. How else to ensure a room that’s consistently future oriented? Pass them all through a “patience” screen at the door.

7:00 at the Palace of Fine Arts, SF. Send me a note if you want to bike over there on the early side.