Peer value, emeralds, question mark suits

November 10th, 2006  |  Published in Communication, Strategic Planning

Giovanni Rodriguez:

“A leader among peers must join her peers and act in a way that – to borrow a time-tested business cliché, coined well before this uncertain era – adds value.”

Fyodor Dostoevsky:

“But, prince, if you knew, if only you knew how hard it is to get money nowadays! How is one to get it, allow me to ask you? The answer is always the same: ‘Bring gold or diamonds and we’ll give you something for them.’ That’s just what I haven’t got. Can you fancy that? I lost my temper at last, after waiting and waiting. ‘Will you give me something for emeralds?’ said I. ‘Yes, for emeralds too,” said he.”

Matthew Lesko:

Billions Of Dollars Are Given Out Every Year To Ordinary Citizens!!! Find Out How You Can Get Your Share!!”

The Rodriguez post is here as a recommendation. “The Idiot” link is here for context. The Lesko link is meant to illustrate that it’s not only gold, diamonds, and emeralds that sell.

Rodriguez’s post is a great overview of the leadership challenge as seen from the eyes of corporate social media strategists. In the past I’ve referred to it as distributed strategy making. He’s more specific. He calls it peer production, adjudication, communication, storage/retrival, and aggregation.

There are people who would like to dumb down the blogosphere. I appreciate that Rodriguez is not leading us in that direction. The market rewards a lot of different types of behavior. Select your peer group, get to know your community, and figure out some way to make an interesting if not meaningful contribution.

On a somewhat unrelated tangent, I’m impressed by the SEO people who’ve figured out to how to get the Farmer Brothers site into the google top slot. Same with the guys who helped Lesko tie down “question mark suits”. It must have been a tough struggle against the joker crowd.

On a somewhat related tangent, there’s something counterproductive and anti-intellectual about ivy league Russian lit bashing, but let ‘er rip, you know I won’t sweat it for a minute. Everybody needs a windmill, and everybody loves a train.

[tags]Peer Value, Russian lit, Pattern Language, The Idiot, The Joker, Free Money[/tags]

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