
Here’s a picture of blogger Nick Aster. You’re looking his reflection in a Madrid storefront window.
Nick has been writing about sustainable management for years; at Treehugger.com, TriplePundit.com, and others. Treehugger is one of the top 50 widest read blogs in the world. They focus on sexy design as seen from a global and well informed perspective.
TriplePundit is a community of business school students discussing the technicalities of effective sustainable management. Nick and I met at Presidio School of Management, a few short years ago, back when it wasn’t so clear that mainstream America was ever going to care about sustainable management.
Nick wrote yesterday:
“I’ve been absolutely amazed at the amount of coverage “Green” is getting in business publications lately.”
It’s unreal. Sustainable management is a hot story for serious minded management publications like the Economist, Financial Times, Wall Street Journal, Business Week, Wired, and Fast Company. Public awareness has traveled so far in such a relatively short period of time.
One interesting component in the recent media wave is that people are doing a good job refocusing what are often relatively old ideas. There are new technologies to talk about - and new movies. Perhaps more importantly there are new media channels to help spread the word. From what I can tell most of the ideas have been around. This is a positive sign.
People are now widely beginning to interpret and respond to signals that have been discussed since the 1950’s. The breadth and depth of historic thought on these issues seems to have recently coalesced into a dominant theme that impacts all aspects of public discourse.
Good design can’t exist without a comprehensive consideration of context and life cycle analysis.
Good management techniques help an organization improve profitability, stability, and community engagement while responding to diverse internal and external risks.
Good science is undeniably influenced by many interdisciplinary factors. Sustainability has claimed a legitimate and irreplaceable domain as one of those factors.
This is an exciting moment and something a lot of people have been working toward for a long time. I’ll give the words a break for now. Thanks for reading.
UPDATE: Alex Steffen at WorldChanging has similar thoughts and kindly shared this quote from Bruce Sterling:
“When the Davos Economic Forum steals your clothes, there’s no reason left to wear them any more. We are winning.”
Not bad.
[tags]Sustainability, sustainable management, tipping point[/tags]