Spamming is cost effective. You don’t have to know anything about running a spam operation to draw that conclusion. Check your inbox. Spam works.

Unfortunately some organizations use spam techniques without any appreciation of what it is they’re actually doing. Either that, or they’re pretending they don’t know and hoping you’ll pretend you don’t care. They use the names of real people, real people leading organizations that you might otherwise actively support. These are organizations that desperately want and need your support. The crazy part is that they let their desperation interfere with their ability to communicate effectively.

When they spam they’re reaching out to everyone they know and saying:

“Hey, we’re building a community of people who read and respond to spam!”

“Hey, don’t you want to join/associate/meetup with all the other spam interactives in your area!”

Most organizations don’t want to send that type of message.
[tags]spam interactives, database marketing, community engagement[/tags]