There’s been a shift taking place in the world of diesel vehicles. We’re seeing a growth in awareness of certain technological advantages to diesel engines, especially as relates to fuel efficiency. Part of this change has come as a result of successful efforts to redefine diesel’s public image. Diesel isn’t only about farming equipment, supersized Cummins V12 grocerygetters, or radar jamming longhaul convoys.

Exhibit 1: Opel Eco Speedster (via Treehugger). Will GM bring these ultra-efficient diesel racers to the US?

Exhibit 2: Mercedes BLUETEC (via Jeff Nolan). Silicon Valley software executive Jeff Nolan makes a public request for this diesel engine technology to be made available in California. Link through Nolan’s site to check out the BLUETEC blog.

Exhibit 3: Diesel Technology Forum. An online community where corporate diesel enthusiasts share news and opinion including outlines of “each company’s greenhouse gas reduction activities, research related to their environmental initiatives and products, and memberships with environmental organizations and programs.”
[tags]diesel engine technology, diesel public image[/tags]