Merlin Indie Licensing Passed Out in Hipster Bar?

July 16th, 2007  |  Published in Emergent Tactics, Strategic Planning

head on table

What happened to Merlin? Where did he go?

Last I knew he was with those dudes from Snocap…

There was a potentially interesting wave of hype last January when a new licensing company called Merlin struck a deal with Snocap. At the time I expressed curious skepticism over Merlin’s lack of a web presence. Other bloggers described Merlin as “an agency formed to represent the music industry’s independent artists”, the “first wave of the future”, and the end of “Copyright Apartheid” (huh?).

Bloggers. Anyway – the “pros” were hyping it too. There were stories on CNN Money (expired) and Yahoo news (expired), and this Reuters piece on CNET’s News.com (expired, thanks CNET for leaving a stub).

So where’s Merlin?

[tags]Merlin Licensing, the future of bad metaphors for music distribution[/tags]

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