Made an offhand comment in a recent post regarding SNOCAP and caps lock branding. My question was: are they shouting or is it an acronym?

Failed to consider a third option, that is, the marketers at SNOCAP are insecure in their masculinity and they use caps lock to compensate. This is a strange conclusion. Yet consider something I saw while shopping recently:

“Yes, the correct spelling is GLOCK. GLOCK insists so. As they are men and wish to loudly announce themselves, this should always be respected.”

I’m not convinced that this logic applies to SNOCAP (or GLOCK). Regardless, it’s funny proof that brands and brand meaning are increasingly part of the public domain.