Stephen Shankland shares an interesting Cal Tech – Stanford B. School study:

… researchers found that with the higher priced wines, more blood and oxygen is sent to a part of the brain called the medial orbitofrontal cortex, whose activity reflects pleasure.

I recommend you click through to read Stephen’s summary. It’s a nice data rich confirmation of common pricing strategy practices.

In related news, my rates have just gone up!

[tags]CNET, underexposed, Hilke Plassmann, John O’Doherty, Baba Shiv, Antonio Rangel[/tags]