Psychological Methods to Sell

February 7th, 2008  |  Published in Communication, Emergent Tactics  |  1 Comment

This story is part 7542 in an ongoing series examining the evolution of bioengineered behavioral control…

Media ratings provider Nielsen has made what’s being described as a “strategic investment” in NeuroFocus. NeuroFocus is a Berkeley, California company that applies neuroscientific techniques to the study of effective messaging. It all makes perfect sense when you think about it.

As NeuroFocus says:

“The measurement method is established EEG technology, which is simple, non-invasive, non-influential, and comfortable to consumers.”

There’s never been a better time to be a consumer.

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  1. Plan Resonate » Consumer Confidence says:

    February 9th, 2008 at 12:14 am (#)

    [...] I wrote that there’s never been a better time to be a consumer. I said so in the context of a story about friendly Berkeley researchers who use neuroscience to [...]