A while back, it was hell to get your brand to be noticed if you did not have a budget large enough to accommodate your marketing program. The worst part was that you could never be assured about the return on investment even though you decided to go with TV advertising. This is where YouTube comes in handy as there is potential of billions of clients that might just buy the product with a click of a button. YouTube advertising has the advantage of lower prices compared to other media as well as it has effective tools that you can use to track the marketing campaign.
The only time I was required to pay for the ad is when a client interacts with the ad by clicking or even watching the videos. The best part is that I was able to target the market more specifically. There are different advertising options that YouTube makes available to the user. I was given the option of using the In-Stream ads that allowed me to create the video ads on my own and they were seen before other YouTube videos and the viewer had the option of playing the ad or cancelling it. This is one of the best ways one could use to build a brand because there is no choice but to make quality videos.
The other option I got was In-Search ads and the user was able to interact with the ad once they search for something on YouTube. When I placed the ad, I only got charged when the viewer clicked on that ad. The last option was In-Display ads which are shown in the YouTube video. The most effective option in my opinion was the In-Stream option because I was sure that even though the viewer did not click on the ad, they had already seen it and they were likely to watch it again.